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Login codes via text message, appointment reminders on a smartphone, order delivery status updates, or security notifications for online banking: Many of the messages customers receive every day are not sent manually. They are triggered automatically by an application, platform, or enterprise system.

That is exactly what A2P messaging is. The term stands for Application-to-Person Messaging and describes the automated sending of messages from systems to individuals.

In this article, we explain in simple and easy-to-understand terms what A2P messaging is, how it works, which channels are involved, and why it’s becoming increasingly important for Swiss companies.

What exactly is RCS? Rich Communication Services (RCS) is a standard for mobile messaging services in the mobile industry. A technology that was created to conquer the world of communications as the “SMS/MMS killer” and replace traditional text messaging. The next chapter has begun… Apple is opening up and with the iOS 18.1 update, RCS messaging between Apple and Android is now possible for the first time.

It has been 30 years since the first short message was sent. A lot has happened since then – and the short message is still popular. Whether you are a private person or a company: We show how you can benefit from SMS. “Merry Christmas”: This simple message went down in history as the first […]