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Login codes via text message, appointment reminders on a smartphone, order delivery status updates, or security notifications for online banking: Many of the messages customers receive every day are not sent manually. They are triggered automatically by an application, platform, or enterprise system.

That is exactly what A2P messaging is. The term stands for Application-to-Person Messaging and describes the automated sending of messages from systems to individuals.

In this article, we explain in simple and easy-to-understand terms what A2P messaging is, how it works, which channels are involved, and why it’s becoming increasingly important for Swiss companies.